Trend Micro Brand Campaign, Micro Site and Collateral

Brand identity and global campaign for Trend Micro, a Taiwanese security software firm. I worked with Whitney Lowe, Rebeca Mendez and Caryn Aono to develop the visual language and its application from inception to release to design guidelines. The brand language created had a distinctive, modern look unlike that of any other information security offering. Visually and tonally a big, active look, the brand language migrated easily to web and collateral offerings.

Work done at Ogilvy BIG-LA. cd: Rebeca Mendez; acd/project lead: Whitney Lowe; senior art directors: Beth Elliott, Caryn Aono; senior copywriter: Ian Graham; copywriters: Adam Euewens, John Dullaghan; designers: John Kieselhort, Conny Purtill; photography: Christian Witkin

Micro site team: senior art director/website BIG project lead: Beth Elliott; consulting interactive cd: David Korchin; designers: Sabine Grammersdorf, Conny Purtill, John Kieselhorst


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Teaser Wild Postings

Teaser Foundation Ads

4-page Brand Manifesto Ad

Brand Ad

Product Ad

Micro site home page

Micro site offering overview

Micro site, Go game instructions

Trend Report distributed digitally

Data Sheets, Brochures, White Paper

Enterprise brochure

Promotional branded Go game.