Sparkling Shiraz Holiday POS

Despite its popularity in Australia, Sparkling Shiraz is still relatively unfamiliar to US consumers. Festive, colorful and food friendly, it’s an ideal wine for holidays. This in-store campaign was created for retailers to promote four of The Grateful Palate’s wines and to raise awareness for the varital. Items were created for program versatility; for use around multiple holidays, in displays both large and small. Components included a large (3 x 4-ft) multi-wine display backdrop, a multi-wine poster, carton case cards and gift bags.

cd: Beth Elliott; designers: Allbriton Robbins, Beth Elliott