Skulls Red Wine

Packaging design for a brand extension to R Wines’ Chateau Chateau wine family. The Chateau Chateau project is a study of the effects of soil and place and Skulls joined the series as classic expression of the Barossa region. The project brief describes the old vine Grenache/Mataro blend as “Sexy, sensual and dangerous, like a Nureyev and Fontayne pas de deux. Satisfying like a one night stand, or maybe like a bistro wine you want every night.” The optical play of artist Istvan Orosz’s Ship of Fools illustration captures the mercurial essence of wine.

design: Beth Elliott; illustration: Istvan Orosz