Razor’s Edge Wine Family

Rebranding and packaging design for Razor’s Edge wines. A looping mural was created to wrap cartons and seamlessly connect the brand’s four wines. The packaging design anticipates brand growth and easily accommodates a doubling of the product line.

design: Beth Elliott and Scott Zukowski; illustration: Beth Elliott; logotype: Beth Elliott and Penny Pehl

 

Product family

 

 

Carton display stacks.

Watercolor and digital media.