Motorola World Telecom, Geneva

A 12,000 sq. ft. tradeshow space in Geneva, Switzerland introducing analysts, clients and industry specialists to Motorola’s product, technology and service offerings. The tradeshow was the first public event in which both consumer and B2B messaging was unified under the MOTO brand umbrella. The space included display zones, informational kiosks, conference rooms and lounge areas.

Work done at Ogilvy BIG-LA. cco: Dan Burrier; acd/project lead: Beth Elliott; designers: Keith Sharwath, Jon Sueda and Scott Zukowski; installation team: Beth Elliott, Keith Scharwath