Moto Messaging Glyphs

Created as a tie-in to an ad campaign, Motoglyphs emerged from a response to intersecting cultural, tagging and SMS trends of the 2003 global youth market. The glyphs were created as proprietary visual symbols available to Motorola mobile phone owners as an communication component, along side emoticons and photo messaging. Organic and viral in nature, their ultimate application and meaning would ultimately belong to the subcultures adopting them. Although proposed for worldwide use, their release was limited to Asian markets.

Work done at Ogilvy BIG-LA. cco: Dan Burrier; acd/ BIG project lead: Beth Elliott; designers: Keith Sharwath, Jon Sueda, Snow Kahn, Max Erdenberger

 

 

Sample SMS-image-glyph conversation

Wild posting promo campaign.