Motorola CeBIT Tradeshow, Hannover

While working at Ogilvy BIG, I was one of the senior art directors on an international team engaged to bring MOTO to life at the world’s largest annual information and communication technology tradeshow in Hannover, Germany. The fashion conscious, tech-savvy mindset of the brand’s consumer products was celebrated through a synergy of graphics, materials and technologies. The 25,000 sq.ft., two-floor space included gaming and display zones, informational kiosks, a performance stage, conference rooms, training center and a cafe.

Work done at Ogilvy BIG-LA. cco: Dan Burrier; cd: Rebeca Mendez; acd: Whitney Lowe; senior art directors: Beth Elliott, Geoff Kaplan, Henri Lucas, Kate Tregoning; project management: Annie Burke; designers: Bele Ducke, Winnie Li, Keith Sharwath, Scott Zukowski, Takao Umehara, Adam Linden, Yuju Yeo, John Barone (3d design); photography: John Clang, Mike Powers; installation team: Whitney Lowe, Beth Elliott, Annie Burke, Bele Ducke, David Cisnero