Avalon Hotel, Beverly Hills identity & signage

Logotype, motif palette and sculptural signage for the Avalon Hotel, a ’50s modern boutique hotel located in Beverly Hills. The flower-jack motif is based on a tile design created by Alvin Lustig for the original hotel site which was uncovered during renovations. Multiple motifs extended the branding palette to allow for variety in multiple applications.

Work done at ReVerb. cd: Susan Parr; designers: Beth Elliott, James W Moore