R Wines Anamorphosis Shiraz

The packaging design for this highly rated cult wine began with the challenge to create an experience as opposed to a label using the illusionary artwork of Istvan Orosz. Inspired by the notion that great wine has the power to transform, the bottle was imagined as an instrument, clad in a highly reflective jacket with minimal etched lettering. Dazzling in any setting, the bottle’s true magic is experienced when united its tabletop poster artwork; a hidden image is revealed in the reflection of the bottle.

cd: Beth Elliott; illustration: Istvan Orosz; design: Beth Elliott; logotype: Penny Pehl

Poster artwork by Istvan Orosz.

Bottle reflects hidden image.

Type is etched on metal cuff.

Carton housing poster and bottle.