R Wines Anamorphosis Shiraz
The packaging design for this highly rated cult wine began with the challenge to create an experience as opposed to a label using the illusionary artwork of Istvan Orosz. Inspired by the notion that great wine has the power to transform, the bottle was imagined as an instrument, clad in a highly reflective jacket with minimal etched lettering. Dazzling in any setting, the bottle’s true magic is experienced when united its tabletop poster artwork; a hidden image is revealed in the reflection of the bottle.
